I think I need a bigger box.
A few quick thoughts / questions on a very slow and boring Friday morning...
01. Why do magazines pre-date every issue? I received my latest copy of Paste a few weeks ago -- seriously, like the last week of January -- and it was the March issue. What's the point?
For a magazine that comes out every month, I suppose it's not that big of a deal, especially if it arrives a week or two before said month starts... but for a magazine like US Weekly, that shit is pointless. Why wouldn't they just put the date of when the issue was sent to print rather than put a date that's four or five days in the future?
I don't get it.
02. I drove by Taco Bell the other day and saw a poster in the window that said -- in giant purple letters -- FOURTHMEAL.
This is not a new campaign by any means, but something about seeing it with my own eyes triggered a slew of thoughts.
Didn't America go through it's gluttonous phase a few years ago and decide that, perhaps, focusing on getting fatter was a bad idea? I thought the marketing world was beginning to wisen up after the release of Super Size Me on the big screen and Fast Food Nation on the bookshelves, but apparently not.
Sure, McDonald's got rid of the option to SuperSize -- at least around here... who knows what's happening in the heartland -- and Wendy's is now offering things like fruit and milk with value meals, but to promote eating Taco Bell at 1:00 in the morning is absurd.
I also see an advertisement on the sides of buses quite frequently for McDonald's breakfast. There is a picture of an Egg McMuffin, some hash browns, a fruit-and-yogurt parfait thing and, get this, a huge Dr. Pepper.
Seriously? Nothing like waking up and consuming 24 oz. of syrup and sugar with your pancakes. No wonder there are more obese people in the United States than anywhere else in the world.*
03. On the personal front, wedding planning is beginning to really take shape now that we finalized our reception space.
Last week we put together our save-the-dates, tomorrow we are beginning to look at hotels in the area and on Sunday we are going to dive into the Sea of Bridal Registration (which I've heard is one of the more time-consuming tasks we have ahead of us).
Good times, but it definitely seems like there are a million things going on right now and just not enough hours in the day. Couple the wedding planning with the desire to take photography more seriously and MWP is one tired little fucker.
Until next time -- which at this rate will probably be another couple of weeks -- I'm Chevy Chase and you're not.
* I do not have statistics to back that up and am too lazy to look, but I'm pretty sure it's true.
** Also, if anyone can tell me what today's title is from, I'll e-mail you a cookie (or at least a picture of a cookie). Hint: it has something to do with the contents of the post...
01. Why do magazines pre-date every issue? I received my latest copy of Paste a few weeks ago -- seriously, like the last week of January -- and it was the March issue. What's the point?
For a magazine that comes out every month, I suppose it's not that big of a deal, especially if it arrives a week or two before said month starts... but for a magazine like US Weekly, that shit is pointless. Why wouldn't they just put the date of when the issue was sent to print rather than put a date that's four or five days in the future?
I don't get it.
02. I drove by Taco Bell the other day and saw a poster in the window that said -- in giant purple letters -- FOURTHMEAL.
This is not a new campaign by any means, but something about seeing it with my own eyes triggered a slew of thoughts.
Didn't America go through it's gluttonous phase a few years ago and decide that, perhaps, focusing on getting fatter was a bad idea? I thought the marketing world was beginning to wisen up after the release of Super Size Me on the big screen and Fast Food Nation on the bookshelves, but apparently not.
Sure, McDonald's got rid of the option to SuperSize -- at least around here... who knows what's happening in the heartland -- and Wendy's is now offering things like fruit and milk with value meals, but to promote eating Taco Bell at 1:00 in the morning is absurd.
I also see an advertisement on the sides of buses quite frequently for McDonald's breakfast. There is a picture of an Egg McMuffin, some hash browns, a fruit-and-yogurt parfait thing and, get this, a huge Dr. Pepper.
Seriously? Nothing like waking up and consuming 24 oz. of syrup and sugar with your pancakes. No wonder there are more obese people in the United States than anywhere else in the world.*
03. On the personal front, wedding planning is beginning to really take shape now that we finalized our reception space.
Last week we put together our save-the-dates, tomorrow we are beginning to look at hotels in the area and on Sunday we are going to dive into the Sea of Bridal Registration (which I've heard is one of the more time-consuming tasks we have ahead of us).
Good times, but it definitely seems like there are a million things going on right now and just not enough hours in the day. Couple the wedding planning with the desire to take photography more seriously and MWP is one tired little fucker.
Until next time -- which at this rate will probably be another couple of weeks -- I'm Chevy Chase and you're not.
* I do not have statistics to back that up and am too lazy to look, but I'm pretty sure it's true.
** Also, if anyone can tell me what today's title is from, I'll e-mail you a cookie (or at least a picture of a cookie). Hint: it has something to do with the contents of the post...
posted by MWP at
9:49 AM
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